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It's a great book that extends our ideas -- disagreeing with us on occasion! -- in The Experience Economy. I never understood what the big deal on co-creation was until I read that book, and now it makes sense to me. The meaningful expereinces that Albert and his co-authors talk about are basically in between what we consider to be experience offerings and transformation offerings, and so his work is leading the business world toward that day when companies view the effect their offerings have on people as paramount.
Joe Pine
Rating:  [5 of 5 Stars!] |
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