Pre-order international edition now!
Economy of Experiences sheds light on the fundamental
process of change whereby society is currently searching for
new forms of value creation. The ‘Experience Economy’ is the
first symptom of this process. The Economy of Experiences
is more than ‘feed me’ or ‘entertain me’. Businesses and
organisations have a larger, more significant role to play
in supporting individuals in their search to find their
own way and a significant role for themselves. This book
describes, step-by-step, the foundations of new forms of
value creation and how businesses can avoid the downward
escalation of price competition (commoditisation). It starts
by placing individuals at the centre of their social context
as well as events that are important to them in the world in
which they live. In order to facilitate these, we present new
business models in which co-creation plays an important
role. Concrete design principles are given that can be used as
a basis for creating meaningful experiences. Both theory and
practice are discussed; numerous cases studies are dissected.
The last three chapters focus on practical applications in
health care, financial service innovation and developing
creative cities.
- PLEASE DO NOT FORGET TO RETURN TO THE WEBSHOP AFTER YOUR PURCHASE WITH PAYPAL -
- USA CUSTOMERS: PLEASE E-MAIL US FIRST IF YOU DELIVERY ADDRESS IS DIFFERENT THAN YOUR BILLING ADDRESS -
This product was added on Wednesday 18 April, 2012.
Print this page
Download PDF datasheet
Ask a question about Economy of Experiences
